How's Your Advertising Working?

Communicus provides advertisers with insights to strengthen campaign effectiveness and build brands.

Learn About Communicus

How's Your Advertising Working?

Communicus provides advertisers with insights to strengthen campaign effectiveness and build brands.

Learn About Communicus

How's Your Advertising Working?

Communicus provides advertisers with insights to strengthen campaign effectiveness and build brands.

Learn About Communicus

How's Your Advertising Working?

Communicus provides advertisers with insights to strengthen campaign effectiveness and build brands.

Learn About Communicus

Connect & Persuade

We’re a research based advertising consultancy that provides advertisers and their agency partners with insights that empower them to improve their advertising and integrated marketing campaigns. Our clients become more informed about how their advertising works and how consumers perceive their brands – and they gain best practices insights that serve as the foundation for future campaign planning.

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Experience Base

The gold standard of consumer-based advertising research systems, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. Having evaluated over $30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services to our clients.

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Some of Our Recent Clients Include

Communicus isolates the impact that campaigns have on brands including how each element is contributing and how they all work together.

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Best Practices Advice for Your Next Multimedia Brand Campaign

Today, there are so many choices to make when crafting an integrated marketing campaign, not only in terms of media venues but also the types of engagements that will work best to accomplish a brand’s objectives. This white paper covers general principles that we’ve developed on the basis of having measured billions of dollars’ worth of advertising and IMC campaigns over the past fifty years, but most importantly having observed and quantified how changes in the advertising world and consumer behavior have affected the way that campaigns work.

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