Our mission at Communicus is to provide you with information and insights on how your advertising and other marketing communications are working—to enable you to make smarter decisions about advertising programs.
We provide a unique, proven approach to isolating and diagnosing the in-market impact of advertising and 360° campaigns.
Providing the most accurate and reliable methods to evaluate the performance of traditional advertising and other marketing communications elements.
For over 50 years, we have been measuring the performance of advertising campaigns for Fortune 100 advertisers – including evaluations of over $30 billion worth of advertising in the past 25 years.
Read Our Advertising Insights in the Knowledge Center:
Advertising should make people buy products, or at least build purchase interest. Judged against this standard, four out of five Super Bowl XLVII commercials failed to deliver. The few advertisers that were the REAL winners captured a large audience and drove changes in the marketplace. READ MORE »