We’re a research based advertising consultancy that provides advertisers and their agency partners with insights that empower them to improve their advertising and integrated marketing campaigns. Our clients become more informed about how their advertising works and how consumers perceive their brands – and they gain best practices insights that serve as the foundation for future campaign planning.
The gold standard of consumer-based advertising research systems, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. Having evaluated over $30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services to our clients.
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Tapping System 1 Responses to Advertising
In the Real World
As Daniel Kahneman’s work on System 1 brain functions has taken hold in the advertising industry, there’s been much talk about how to assess consumers’ emotional responses to ads. At Communicus, we believe that’s only the beginning – an even bigger challenge is to figure out whether advertising is actually producing System 1 responses to the brand in the real world. This infographic lays out how that works.