We’re a research based advertising consultancy that provides advertisers and their agency partners with insights that empower them to improve their advertising and integrated marketing campaigns. Our clients become more informed about how their advertising works and how consumers perceive their brands – and they gain best practices insights that serve as the foundation for future campaign planning.
The gold standard of consumer-based advertising research systems, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. Having evaluated over $30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services to our clients.
Some of Our Current Clients Include
While good data collection and intelligent analysis are important first steps in providing insights that are used, all is lost if the essence of the learning isn’t conveyed […]Read More ❯
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Best Practices: Harnessing the Power of a 360° Ad Campaign to Build Your Brand
With an endless array of communication channel options, how can advertisers best combine traditional and newer channels to optimize engagement, intensity and persuasive impact? What are the qualities of winning 360° campaigns? This white paper focuses on today’s advertising environment, and examines what works and what doesn’t in the advertiser’s quest to engage and persuade today’s consumers.