Communicus’ proven, proprietary research methods illuminate how cross-channel advertising campaigns engage and persuade in the real world. Our approach utilizes measures that tap into account System 1 brain dynamics, and provides insights into how advertising influences System 1 thoughts, beliefs and actions.
Communicus clients gain comprehensive, actionable insights into how their advertising is performing across all channels and messages. These forward-looking insights enable advertisers and their agency partners to improve campaign performance – both strengthening short-term results and providing the foundation to optimize ongoing campaign resonance and response.
With over four decades of advertising research experience, Communicus’ measurement system has evolved along with the shifts in the world of advertising. Yet our analytical focus remains on the objectives brands are under pressure to fulfill. As a result, Communicus is the trusted advertising research resource for some of the world’s most iconic brands.
In the past ten years alone, we have evaluated nearly $15 billion worth of cross-channel advertising performance for dozens of Fortune 100 advertisers and leading brands. Our team is comprised of trusted insights professionals, who have spent decades providing the insightful, relevant and actionable guidance brands need to survive and thrive in an increasingly complex advertising environment.
Some of Our Current Clients Include
Tapping System 1 Responses to Advertising
In the Real World
As Daniel Kahneman’s work on System 1 brain functions has taken hold in the advertising industry, there’s been much talk about how to assess consumers’ emotional responses to ads. At Communicus, we believe that’s only the beginning – an even bigger challenge is to figure out whether advertising is actually producing System 1 responses to the brand in the real world. This infographic lays out how that works.