We’re a research based advertising consultancy that provides advertisers and their agency partners with insights that empower them to improve their advertising and integrated marketing campaigns. Our clients become more informed about how their advertising works and how consumers perceive their brands – and they gain best practices insights that serve as the foundation for future campaign planning.
The gold standard of consumer-based advertising research systems, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. Having evaluated over $30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services to our clients.
Some of Our Recent Clients Include
All the hype aside: How do Super Bowl ads fare in building overall brand health (awareness, purchase consideration) with event viewers?Read More ❯
Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?
Communicus has evaluated the effectiveness of over 150 Super Bowl commercials between 2011 and 2015. Advertisers who have invested the $5 million or more[…]Read More ❯
Download the whitepaper
Best Practices Advice for Your Next Multimedia Brand Campaign
Today, there are so many choices to make when crafting an integrated marketing campaign, not only in terms of media venues but also the types of engagements that will work best to accomplish a brand’s objectives. This white paper covers general principles that we’ve developed on the basis of having measured billions of dollars’ worth of advertising and IMC campaigns over the past fifty years, but most importantly having observed and quantified how changes in the advertising world and consumer behavior have affected the way that campaigns work.