We’re a research based advertising consultancy that provides advertisers and their agency partners with insights that empower them to improve their advertising and integrated marketing campaigns. Our clients become more informed about how their advertising works and how consumers perceive their brands – and they gain best practices insights that serve as the foundation for future campaign planning.
The gold standard of consumer-based advertising research systems, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. Having evaluated over $30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services to our clients.
Some of Our Recent Clients Include
As advertisers struggle with the challenges of cross-platform advertising measurement, the focus for many is on how to […]Read More ❯
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Advertising Wear-out: Is it Time for a New Commercial? A New Campaign?
No advertiser wants to continue to spend media dollars on advertising that is no longer working, but when is advertising worn out to the degree that it bears replacing? And, what does advertising wear-out mean anyway? This white paper separates wear-out into two important levels and provides an insight-based framework for determining when it’s time for a new commercial or a new campaign.