Communicus In the News

Super Bowl Advertising 2017: Winners, Losers and Lecturers

Super Bowl Advertising 2017: Winners, Losers and Lecturers

Communicus CEO Jeri Smith writes for the Observer on what really makes an effective Super Bowl commercial – and which brands managed to pull out a win this year. For her take on who spent their investment wisely, who threw away their Big Game opportunity, and exactly how advertisers can up their game for 2018, read Jeri’s piece in the Observer. (You might also be interested in our latest Super Bowl advertising data and infographic.)