Advertising to Multicultural Targets

6 Mistakes That Can Ruin Hispanic Advertising Measurement

6 Mistakes That Can Ruin Hispanic Advertising Measurement

With 59 million Hispanic consumers in the U.S. possessing purchasing power of $1.5 trillion annually, winning over this valuable segment is integral to the success of many consumer brands. Yet time and again, advertisers make the same glaring errors in their attempts to understand advertising performance among Hispanic consumers.

Communicus Research Director and Multicultural Expert Aleena Astorga Roeschley lists out the most common mistakes brands are making in measuring Hispanic campaigns — and how to avoid them.

 

Read the Engage:Hispanics Article Here Read the Full Article Here

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