Whether it’s a shift to auto-playing sound on videos or launching standalone TV apps, Facebook is grappling with how to have more impact with its product offering. This is at a time where there’s increased chatter in the marketing industry about the perceived lack of value Facebook is delivering to advertisers.
The truth is, Facebook advertising can generate value for brands in several ways. They’re just not the ways Facebook or most agencies will reveal to you. This disconnect is either because the agencies would rather focus on high-spend, shiny approaches Facebook is trying to sell, or they simply don’t have available to them the actual insights on how Facebook ads perform.
But at its best, Facebook can have a strong impact on brand perceptions and purchasing. How? Jeri Smith reveals it in this article for The Drum: