Advertising Impact In a Competitive Environment

What Radio Shack’s Downfall Can Teach CMOs About Brand Death

What Radio Shack’s Downfall Can Teach CMOs About Brand Death

The announcement that Radio Shack has filed for bankruptcy was no surprise to industry pundits who have watched the retailer’s decline unfold over recent years. But it was a stark reminder, to those fighting to keep brands alive across all verticals, of an uncomfortable fact: Brand death is always possible.

Few companies have the luxury of floating through a monopolistic environment. Now, many established brands with a long history of success are fighting what might seem to be losing battles against new competitors, category trends, and consumer preferences. Radio Shack’s annihilation isn’t a unique case.

So what if brands could know if their advertising is saving them from even more severe damage—or not? As it happens, they can.

Read Observer’s Article Here Read the Full Article Here

Related Posts