Communicus In the News

Why Google and Other Digital Giants Bet Billions on TV Advertising

Why Google and Other Digital Giants Bet Billions on TV Advertising

You’d think the companies who know digital marketing inside out – after all, they built it – would turn their noses up at TV advertising. Yet the likes of Google, Facebook and Amazon are growing their TV spend to the tune of hundreds of millions of dollars every quarter.

What do dominant digital companies like Google and Facebook know about the power of TV ads that you might not? Our CEO, Jeri Smith, reveals all for the Observer.