Advertising Impact In a Competitive Environment

What Automotive Marketers Can Learn From Insurance Advertising

What Automotive Marketers Can Learn From Insurance Advertising

How did the insurance industry take an inherently dull topic and build engaging, brand-building advertising around it? For MediaPost Marketing: Automotive, Communicus CEO Jeri Smith explains how insurance brands have applied the key elements of establishing your brand in the minds of consumers – and asks struggling carmakers to follow their lead.