Advertising Impact In a Competitive Environment

System 1 Secrets for CPG (and Other) Brands

System 1 Secrets for CPG (and Other) Brands

Believe it or not, consumers don’t spend much time thinking about brand choices. That means tapping into their brains’ System 1 thinking is crucial. Our CEO, Jeri Smith, reveals just a few of Communicus’ secrets to creating advertising that leverages System 1 dynamics.