|
360VANTAGE
Q: "What is the in-market impact of our 360° marketing initiative, including traditional media, digital programs, sponsorships, POS, FSI’s,
YouTube videos, etc.?"
The 360VANTAGE is similar to our commVANTAGE system, only super-sized. We include all of your measureable media and look at not only the overall impact on your brand, but the interactions between your traditional media advertising and other marketing initiatives, to tell you which are the most efficient and effective in achieving your brand objectives. The 360VANTAGE system also employs our unique longitudinal design, in which we interview the same respondents at two points in time (PREcomm and AIRwave phases).
|
