Communicus provides unparalleled insights into how advertising campaigns build brands and motivate purchasing.
Armed with Communicus research and insights, our clients understand which of their campaign elements are resonating and driving impact on their brands. This includes assessment of how they are building System 1 affinity and leading consumers down the path to purchase.
We also show clients how all of their 360° campaign elements work to amplify the value of one another, how competitive interactions affect their brands, and how to craft more effective future campaigns. Our unique research approach captures the dynamic nature of the interactions between consumers, advertising communications and brand connections.
For over 50 years, our authoritative research and consulting has guided Fortune 100 advertisers in improving their advertising and integrated marketing campaigns. Having measured and diagnosed nearly $15 billion of advertising in the past 10 years, turning data into insights that will improve the ROI of your advertising dollars is what we do every day. View Our Experience