Recent Events

 

Recent EventsUpcoming Events

 

Quirk’s – Brooklyn 2018

How to Measure System-1 Dynamics in Your Advertising Research

System 1 thinking enables easy, nearly automatic decisions requiring little to no conscious thought. It determines which ads consumers pay attention to and which brands they buy. Sharing previously unpublished, original research, this presentation will reveal what rigorous testing of measurement methods has proven, and the optimal protocols researchers need to ensure an accurate assessment.

Get Tickets


Quirk’s – Irvine 2018

How to Measure System-1 Dynamics in Your Advertising Research

System 1 thinking enables easy, nearly automatic decisions requiring little to no conscious thought. It determines which ads consumers pay attention to and which brands they buy. Sharing previously unpublished, original research, this presentation will reveal what rigorous testing of measurement methods has proven, and the optimal protocols researchers need to ensure an accurate assessment.

Get Tickets


 

Recent EventsPast Events

 

Quirk’s – Brooklyn 2017

How and Why Brands Should Measure the Defensive Contributions of Advertising

Does your team understand the defensive impact of advertising – including how it can help stem losses in brand health? Communicus shares its data and insights into how brands can identify vulnerabilities usually left undetected by traditional brand health, sales tracking and marketing mix analyses.

Get the Full Presentation Deck!


Quirk’s – Irvine 2017

How to Avoid the Analytic Traps That Can Ruin Your Brand Among Hispanic Consumers

Too many researchers fall into avoidable analytic traps that lead to less effective campaigns, flawed measurement, and a loss of brand equity with the Hispanic market. Communicus reveals data from years of research to show how to gather the most reliable insights from a multi-faceted Hispanic market.

Get the Full Presentation Deck!


Corporate Researcher’s Conference 2016

Avoid Research and Analytic Traps When Pursuing Multicultural Insights

Communicus and MillerCoors share the brand’s hard-won lessons on best practices for Hispanic insights development. These include the hits as well as the near-misses experienced by the Insights and Brand teams as they learned more about this often-misunderstood consumer segment.

Get the Full Presentation Deck!


ARF Re!Think 2016

Advertising That Matters

Communicus and HP reveal how the brand’s researchers proved the value of advertising to senior management in a climate of intense scrutiny on ROI. With the intention of getting the brand on the target market’s consideration list, within a long purchase cycle, this is how management was persuaded to invest in advertising.

Get the Full Presentation Deck!


Quirk’s – Brooklyn 2016

Untangling the Web of Cross-Channel Advertising Interactions: Seeing the Forest and the Trees

Quantifying advertising effectiveness one ad at a time is not enough, nor can big data analytics alone explain the persuasive impacts of intricate cross-channel campaigns. Communicus revealed how to provide research-based insights to show how a myriad of impressions combine in the mind of the consumer to produce in-market changes in brand attitudes and behaviors.

Get the Full Presentation Deck!


Request a full presentation deck:

Simply fill out the form below and we will contact you shortly.

Your Name (required)

Your Email (required)

Your Company

Which presentation deck would you like to receive?

We respect your privacy and will not share or sell your information. View our privacy policy.