The Value We Provide
Single Source Insights
They said it couldn’t be done – it’s just too complex to be able to determine how consumers intersect with, and are impacted by, every ad element across both traditional and non-traditional channels.
They’re wrong. They’re missing the forest for the trees.
In-market Exposure-based Methods
Measure one ad at a time
Neuro Measurement / Emotion-based Systems
Use forced exposures, and – again – measure one ad at a time
Continuous Ad Tracking
Simply too blunt of an instrument to actually isolate advertising’s impact in a dynamic world
Marketing mix and Attribution Modeling
Often successful at identifying connections between ad spending and sales, but because they ignore the consumer resonance piece, leave too many unanswered questions
In contrast, Communicus has been isolating the in-market impact of all ads within a brand’s full 360° campaign for major US and International advertisers for years.
You can gain insights on the forest and the trees. Find out how we do it.