People of Communicus


Communicus TeamOur experienced team goes the extra mile to provide actionable insights and recommendations.


Every member of the Communicus Team is passionate about great research, great advertising and the part we play in taking our clients’ understanding of the effectiveness of their advertising campaigns to the next level.


Featured Team Members



Jeri Smith

Chief Executive Officer
Jeri spent over a decade early in her career at Communicus, and then after a fifteen year hiatus spent at DDB Worldwide, rejoined the firm as CEO in 1992. She provides research-based consulting and helps clients… Read More

Trevor Kvaran

Trevor Kvaran

VP, Analytics
Trevor oversees a team responsible for developing strategic processes to accumulate, manage and analyze information as well as maintain the integrity… Read More


Kacy Doster

VP, Account ServicesAs a member of the senior management team, Kacy develops and leads advertising research and consulting initiatives for Fortune 100 advertisers including MillerCoors, HP and others... Read More

Tom Tessman

Tom Tessman

VP Senior Director, Client EngagementAs the newest member of the Communicus management team, Tom leads our client engagement and business development efforts. He will collaborate and partner with all areas of Communicus – Account Services, Analytics and Operations…. Read More

Aleena Roeschley

Aleena Astorga Roeschley

Research Director and Multicultural Expert Aleena brings decades of experience in Hispanic culture and language to her leadership on the Communicus team, providing insights and recommendations to brands seeking to engage Hispanic consumers. Aleena is a second generation… Read More

Rose Reaves

Rosemarie Reaves

VP, Survey Design and Field Operations Rosemarie Reaves oversees the team responsible for developing and executing the process by which Communicus gathers the data to evaluate advertising effectiveness. Rose specializes in crafting efficient and accurate questionnaires for online panel… Read More

Kathleen Coll

Kathleen Coll

Senior Account Director As Senior Account Director, Kathleen is responsible for developing, executing and interpreting advertising research studies for Fortune 100 advertisers in the packaged goods and beverage sectors. Her passion and thought… Read More

Employee Spotlight

Daniel Koumelis

Research Manager
Daniel has been a key contributor at Communicus for nearly three years, having grown in his role of Research Associate to leading teams as a Research Manager. He brings a great deal of care and dexterity to his work, always ensuring the high level of quality that we hold as a standard at Communicus. He’s currently managing projects for one client across 10 global markets at once, all while maintaining a motocross passion and learning to fly planes on the weekends!

Thank you Daniel, for your great contributions to the success of Communicus.