Communicus isn’t the biggest provider of in-market advertising evaluation research, just the best.
The Communicus System takes a whole different approach versus typical ad tracking systems. Our system is based on a unique and powerful design that is proven to provide:- Accurate measures of the impact of your advertising — along with quantitative measures of what would be happening to your brand if you didn’t advertise
- In-depth insights about the performance of each medium within a multimedia or 360° campaign
- Extensive experience and norms that that come from having measured over $30 billion worth of advertising in the past 25 years
- Forward-looking planning tools to optimize your future advertising program
We use a longitudinal research design (interviewing the same people before and after the advertising has run), in combination with the most accurate means for isolating target engagement with each individual ad execution in your campaign.
If you are investigating in-market advertising research systems, you owe it to yourself, your brand and your company to put Communicus on your list. Send us your RFP, and we’ll give you a whole new way of thinking about what you should be getting from an advertising evaluation system.