Communicus is the only provider of in-market advertising evaluation research that can actually isolate and diagnose the impact of all individual communications elements on your brand. If you aren't using Communicus to measure advertising effectiveness, you could be missing a large part of the story of what your advertising and total 360 program are doing for your brand.
Our system is based on a unique and powerful design that is proven to provide:
- Accurate measures of the impact of your advertising and overall 360° campaign—along with quantitative measures of what would be happening to your brand if you didn’t advertise
- In-depth insights about the performance of each medium within a multimedia or 360° campaign; measuring everything from traditional media to promotional elements, social media, program integrations, and beyond.
- Extensive experience and norms that come from having measured over $30 billion worth of advertising in the
past 25 years
- Forward-looking planning tools to optimize your future advertising program
How do we do it?
We use a longitudinal research design (interviewing the same people before and after the advertising has run), in combination with the most accurate means for isolating target engagement with each individual ad execution and other marketing communications element in your campaign. Accordingly, we are able to compare changes in attitudes and behavior between those with different levels of advertising engagement, while using benchmark measures to control for differences in pre-existing brand perceptions.
If you are investigating in-market advertising or 360° campaign tracking research, you owe it to yourself, your brand and your company to put Communicus on your list. Send us your RFP, and we'll give you a whole new way of thinking about what you should be getting from an advertising evaluation system.
