Ameritest – Ameritest.net
Ameritest is an international advertising research firm which provides its clients with pre-market advertising research on advertising concepts and executions. Their research methods employ highly visual and non-verbal approaches to measuring advertising across a range of media, including television, print, online, and other traditional and non-traditional media. Ameritest is endorsed by Communicus as the copytesting resource that provides the best combination of accurate predictions and in-depth, actionable diagnostic insights. Communicus and Ameritest hold consistent philosophies of ‘how advertising works’, and have a number of shared clients.
The Advertising Research Foundation (ARF) – TheARF.org
The Advertising Research Foundation is a nonprofit industry group for creating and sharing knowledge of advertising and media. Through publishing articles in academic periodicals, sponsoring media research and holding conferences on media related topics, the ARF is improving the practice of advertising and helping advertisers create more effective marketing.
The World Advertising Research Center (WARC) – WARC.com
The World Advertising Research Center is a leading provider of media insights to the global community dedicated to recognizing and promoting marketing excellence and effectiveness. With offices and partners spanning five continents, the WARC collects and provides advertising, media and research information from around the world. This independent company has been serving the needs of the market for over 40 years through publications, conferences and WARC Online, a unique database of case studies, research and best practice guides, consumer insight and marketing intelligence.
Association of National Advertisers (ANA) – ANA.net
The Association of National Advertisers communicates the best practices in marketing communications and advertising by examining the $100 billion worth of advertising generated by 400 companies with 9,000 brands. The ANA drives marketing excellence by striving to advance, promote and protect all advertisers and marketers.
American Association of Advertising Agencies (AAAA) – AAAA.org
The American Association of Advertising Agencies is the national trade association for advertising agencies and its members produce approximately 80 percent of the total advertising volume placed by agencies nationwide. The association, which was founded in 1917 by 111 agencies, offers members a broad knowledge base of services, expertise and information regarding the business of advertising.
American Marketing Association (AMA) – MarketingPower.com
The American Marketing Association is a network of 40,000 marketing academics, researchers and practitioners from every industry which emphasizes the practice, teaching and study of marketing worldwide. The AMA offers thorough education in marketing by providing acclaimed seminars, workshops and topic-focused events, along with a site full of marketing data, articles, case studies, best practices and job histories.
ESOMAR – ESOMAR.org
ESOMAR promotes the value of market and opinion research by facilitating an ongoing dialogue about media issues and decision-making with 5,000 members in 100 countries. The organization, which was founded over 60 years ago, connects members of all kinds, including media agencies, governmental authorities and universities, with industry-specific conferences, publications and communications.
Council of American Survey Research Organizations (CASRO) – CASRO.org
The Council of American Survey Research Organizations is the "Voice and Values" of the survey research industry, promoting rigor, self-regulation and legitimacy in survey researching and protecting the rights of researchers. Members of CASRO adhere to a strict set of ethics and standards, setting the benchmark for ethical research practices, while gaining access to a wealth of industry data and educational opportunities.
Marketing Research Association (MRA) – MRA-Net.org
The Marketing Research Association is a self-managed, not-for-profit organization providing programs and services for members to enhance their professional development, stay connected with the marketing research community, gain insight into information about trends occurring in the industry and network with fellow researchers. The MRA has approximately 3,000 members internationally and provides numerous resources on the profession and practice of advertising.
American Association for Public Opinion Research (AAPOR) – AAPOR.org
Based on the principle that public opinion research is essential to a healthy democracy, the American Association for Public Opinion Research promotes the sound and ethical conduct and use of opinion research. This professional organization connects opinion and survey research firms, academic institutions, media companies, governments and non-profit organizations.
Quirks – Quirks.com
Quirks Marketing Research Review has been a leading magazine in the marketing research industry for 22 years. The magazine and site, which are designed to promote advertising research, give practical examples of research in action, expert advice on research techniques, and introduce the latest in trends, news and new products and services in the research industry. Additionally, Quirks provides a directory to hundreds of advertising agencies, research firms and media companies.
Advertising Age – AdAge.com
Advertising Age is an online and print magazine which tracks and examines happenings in the marketing community, at a national and global level, providing insights on everything from CMO strategy to how to best reach the Hispanic population. The site also offers a robust DataCenter with profiles of leading advertisers, media companies, agencies and information on ad spending, agency and media company structures, brand changes, contacts and more.
