commEDGE
Q: "We didn’t do a PREcomm wave before we launched our campaign. Can we still use Communicus to diagnose our campaign?"
Yes! When timing issues or research budget restrictions preclude a pre-launch research phase, Communicus can still evaluate the performance of your campaign using our
commEDGE design.
commEDGE is a single-phase design, with the research implemented after the advertising has received much of its annual spending. The approach to measuring advertising engagement is the same as in the
commVANTAGE design – we obtain highly accurate measurement for each ad execution in the campaign, along with brand measures. To isolate advertising impact – as distinct from selective perception – we employ proprietary indices that we’ve developed based on our extensive experience with longitudinal campaign measurement.
<< Go Back to Advertising Campaign Evaluation
