Our Approach


Our proven, proprietary research system isolates the impact of advertising on brands, empowering our clients to make smarter advertising and brand positioning decisions.

Advertising Campaign Evaluation

Advertising changes behavior by engaging the consumer and altering how the brand is perceived – building awareness, improving perceptions, and generating purchase intentions. Communicus isolates the changes that each element within your campaign is producing (alone and in combination), and tells you how to maximize marketplace results.
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Brand Landscape System

Our dynamic brand landscaping system identifies how your brand is perceived within the competitive environment. We inform you about the ways that advertising is shaping your brand, and detect competitive threats and other marketplace vulnerabilities that may cause serious future erosion of brand equities.
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