Our Approach

Our proven, proprietary research system isolates the impact of advertising on brands, empowering our clients to make smarter advertising and brand positioning decisions.

The Communicus system builds on work done by the best minds in advertising, research, psychology, and economic models of human behavior.

Our clients know what’s working, what’s not – and why
Advertising Campaign Evaluation

Advertising works best when multiple campaign elements work cohesively to resonate with consumers and build the brand.

Are you getting the answers you need?

Are your ads resonating with the target they’re intended to impact?

Is the campaign building System 1 connections to the brand?

Is your advertising effectively building on the foundation of brand beliefs that already exist in your target’s System 1 brain?

What would be happening to your brand if you weren’t advertising?

Are your cross-platform ads and other initiatives working together to amplify campaign success?

Are your research approaches able to bypass rational System 2 answers to get at System 1 thinking and beliefs?

Explore Communicus Solutions
Comprehensive campaign analysis?
Explore
commVANTAGE
New 360° campaign?
Explore
commALERT
Ongoing campaign?
Explore
commTRACK
Brand need examination?
Explore
BRANDcomm

commVANTAGE
QUICKcomm
commALERT
commTRACK
BRANDcomm

What is the real in-market impact of your campaign on your brand? Successful future advertising plans require a deeper understanding of how today’s advertising is working in the mind of the consumer.

Individual ads don’t build brands. Consumer engagements with the brand’s story, across all different communications channels, work together to help shape and modify brand-related beliefs. This includes those gut-level, System 1-based responses we know are so powerful in driving purchase behavior. Gaining insights into consumer engagements with all communications elements, in a single-source research environment, is a great start. The next step is to employ implicit measurement techniques, via a longitudinal research design, to quantify and diagnose how your advertising has changed how consumers relate to your brand. The final piece is incisive consultative analysis that guides you in what to do next.

Are your new ads resonating in-market? You need fast answers to ensure success.

Maybe you’re launching a series of new ads with the specific intention of triggering positive System 1 responses. Or perhaps you simply want reassurance that your new ads will engage and resonate with your intended consumer or B2B target. Getting to the bottom of questions like these requires a customized approach, and one that identifies how resonance builds across ads.

Are you looking for rapid feedback on how your new campaign is resonating in-market? Early insights that enable mid-campaign modifications help drive long term success – and rescue budget.

"If only we’d known earlier" statements are a thing of the past with our commALERT system. It provides early feedback on how all elements in your new campaign resonate among your intended target(s). With commALERT, you can also see how your campaign elements capitalize on System 1 dynamics to amplify engagement and brand connections. In the real world, ads don’t work one at a time, so individual ad or media channel resonance metrics will never give you complete or accurate insights into campaign effectiveness.

How is your campaign doing, right this second? Things change fast in today’s non-TV dominated world. You need real-time insights into everything consumers are seeing from your brand – and from your competitors.

As your year evolves, you and your competitors are continually launching new ad messages and themes. You have a constant need to know how it’s all working against your target – how the brand messages are resonating (or not) as new content goes live across multiple communications venues. The commTRACK dashboard makes it easy to see your results as often as you need them, including brand health, performance of your overall campaign, and each cross-platform element. It’s also the first such tool to bring comprehensive competitive insights front and center in a dashboard environment.

What does your brand really mean to consumers? Without a true understanding of their gut-level, System 1 based associations with your brand, your future success will be based on knowing only half the story.

We understand that brand connections are mostly non-rational. Classic System-2 driven survey responses can distort the reality of how your brand lives in the mind of the consumer. We use rapid response techniques, implicit measurement and other analytic protocols that tap into System 1 beliefs. You gain insights into how consumers really connect with your brand in relation to other brands with which it competes, and how this evolves over time. Forward-looking analyses help you to identify opportunities and competitive threats that can drive future plans.
Explore Communicus Solutions
Comprehensive campaign analysis?

QUICKcomm_Icon

commVANTAGE

What is the real in-market impact of your campaign on your brand? Successful future advertising plans require a deeper understanding of how today’s advertising is working in the mind of the consumer.

Individual ads don’t build brands. Consumer engagements with the brand’s story, across all different communications channels, work together to help shape and modify brand-related beliefs. This includes those gut-level, System 1-based responses we know are so powerful in driving purchase behavior.

Gaining insights into consumer engagements with all communications elements, in a single-source research environment, is a great start. The next step is to employ implicit measurement techniques, via a longitudinal research design, to quantify and diagnose how your advertising has changed how consumers relate to your brand. The final piece is incisive consultative analysis that guides you in what to do next.

New ads?

QUICKcomm_Icon

QUICKcomm

Are your new ads resonating in-market? You need fast answers to ensure success.

Maybe you’re launching a series of new ads with the specific intention of triggering positive System 1 responses. Or perhaps you simply want reassurance that your new ads will engage and resonate with your intended consumer or B2B target. Getting to the bottom of questions like these requires a customized approach, and one that identifies how resonance builds across ads.

New 360° campaign?

QUICKcomm_Icon

commALERT

Are you looking for rapid feedback on how your new campaign is resonating in-market? Early insights that enable mid-campaign modifications help drive long term success – and rescue budget.

“If only we’d known earlier” statements are a thing of the past with our commALERT system. It provides early feedback on how all elements in your new campaign resonate among your intended target(s). With commALERT, you can also see how your campaign elements capitalize on System 1 dynamics to amplify engagement and brand connections. In the real world, ads don’t work one at a time, so individual ad or media channel resonance metrics will never give you complete or accurate insights into campaign effectiveness.

Ongoing campaign?

QUICKcomm_Icon

commTRACK_Icon

How is your campaign doing, right this second? Things change fast in today’s non-TV dominated world. You need real-time insights into everything consumers are seeing from your brand – and from your competitors.

As your year evolves, you and your competitors are continually launching new ad messages and themes. You have a constant need to know how it’s all working against your target – how the brand messages are resonating (or not) as new content goes live across multiple communications venues.

The commTRACK dashboard makes it easy to see your results as often as you need them, including brand health, performance of your overall campaign, and each cross-platform element. It’s also the first such tool to bring comprehensive competitive insights front and center in a dashboard environment.

Brand need examination?

QUICKcomm_Icon

BRANDcomm

What does your brand really mean to consumers? Without a true understanding of their gut-level, System 1 based associations with your brand, your future success will be based on knowing only half the story.

We understand that brand connections are mostly non-rational, with gut-level System 1 feelings controlling much of what consumers believe and do. That’s why we go well beyond the classic System 2-driven survey responses that distort the reality of how your brand lives in the mind of the consumer. Our dynamic brand landscaping system identifies how consumers really connect with your brand in relation to other brands with which it competes. We use rapid response techniques, implicit measurement and other analytic protocols that tap into System 1 beliefs. The insights are also forward-looking – helping you to identify competitive threats that may be small now, but that can have a big impact on your brand.