Advertising Campaign Evaluation
commALERT: How is your advertising doing so far?
You probably plan to invest millions in your new campaign during the launch period alone
wouldn’t it be nice to have the reassurance that it is performing up to expectations
the knowledge that it is falling short while there is still time to make adjustments?
The commALERT provides early feedback on the success of your new creative, across all media, in relation to media spending to date.
With this early information, you’ll be able to make real-time changes while your campaign is on-air in order to maximize your ROI. These studies are often recommended as an early warning supplement to the commVANTAGE system within an overall Communicus research plan.