Our brand landscaping system illuminates how consumers perceive your brand within the array of competitive brands
The true value of a brand exists in the mind of the consumer, in a space occupied by a multitude of other brands and related associations. Even strong brands evolve over time, although change might be subtle and not easy to detect – maybe until late in the game.
The Communicus brand landscaping system identifies key opportunities for enhancing brand connections by diagnosing how consumers perceive your brand within the category and areas of strength and vulnerability.
How are competitive initiatives impacting on your brand? How vulnerable would your brand be without advertising? Through the use of our longitudinal research design, we identify the ways in which your brand is changing, and isolate the impact that different marketplace elements are producing.