Our knowledge center allows you to tap into our collection of multimedia advertising insights.
These client case studies, white papers, and resource links represent just a fraction of the accumulated knowledge that comes from having measured and analyzed over 50 years worth of both traditional advertising and multimedia campaigns that involve the use of the full range of marketing communications tools. We hope our insights will be of value as you think about your own advertising and 360 degree campaign planning and evaluation issues.

Conventional wisdom says you'd better not stop advertising – if you go dark for any significant period of time, your brand is sure to suffer. But do you really know this to be the case? Could your brand actually coast along just fine without advertising for up to a year or more?

At Communicus, we quantify what happens when consumers don't see a brand's advertising. And mostly, brands DO suffer without advertising, and the effects start to occur within a relatively short time period. But some types of brands suffer more severely than others, and the patterns of what deteriorates and what doesn't vary in some predicable ways. Read More >