|
Group Market Research Manager for a $12 billion foods products company
"We have been using the Communicus System for seven years. We are thrilled with the advertising insights and understanding delivered by Communicus – the learning allows a clear understanding of the in-market impact of our advertising campaigns and executions. We are able to leverage the learning to make real time media changes as well as optimize creative as needed. Moreover, the level of service is unsurpassed."
Advertising Director of a $16 billion insurance company
"Communicus has been a valuable partner since 1997 providing excellent insight and customer service. We have trusted and relied on their methodology to measure the effectiveness of our advertising campaigns. Their system has allowed us to understand the strengths and weaknesses of our adverting versus our competitors and against broader advertising norms. We have relied on this advertising research to assist with strategic decisions for both media planning and creative development of future campaigns, and to demonstrate the value of advertising to senior management."
Senior Consumer Insights Manager for a $22 billion food products company
"Both the work and the responsiveness are great. Their reports are very concise and to the point, with the right amount of detail and information. They are just about the only partner I work with who produces the caliber of work that can be directly shared with our CEO and VP of Marketing."
Market Research Director of a $19 billion financial services company
"After 20+ years in research on the supplier and client sides I’ve had a lot of experience. Communicus is unmatched. The methodological rigor upon which they’ve built their business is enviable. In addition, their account service is consistently flexible, intelligent, consultative and very insightful. In the eight years of our relationship with them, every level of management and every functional area that’s seen their work has been impressed and ‘bought into’ the results."
Assistant Director, Consumer Research for a $14 billion consumer packaged goods company
"They are such a great team to work with; I can’t tell you how much I appreciate all the up-front thought that goes into each and every analysis. I am always confident that any work they send our way will be of the utmost quality."
Assistant Research Manager at a $27 billion food products company
"Prior to taking over the management of the in-market advertising testing for the company, I was told that Communicus was the best supplier we had ever had. Now that I’ve been working with them for 2 years, I can unequivocally vouch not only that they are the most client-centric supplier we have but they also provide the best possible insights into our ad campaigns."
|
